http://www.yogakids.com/blog/2007/12/06/diet-coke-and-yoga-not/ Sat, 05 Jul 2008 17:42:38 +0000 http://wordpress.org/?v=2.1.3 http://www.yogakids.com/blog/2007/12/06/diet-coke-and-yoga-not/#comment-81 Becky Genge Fri, 07 Dec 2007 17:43:40 +0000 http://www.yogakids.com/blog/2007/12/06/diet-coke-and-yoga-not/#comment-81 The Diet Coke ad for the 'Yoga Class' has the can upside down which I am assuming is supposed to be a handstand or some other inversion. This ad is in a series of ads that have cans of Diet Coke with slogans. Another one had a can of caffeine-free Diet Coke lying on its side with the slogan 'sleep tight'. I don't think the ad is intended to mean that a Diet Coke is the same as a yoga class but rather, something to enjoy after a class - if you can actually stomach the stuff :) I agree that the ad folks could have done a better job with their slogans....and I can't believe Coke is paying huge sums of money for the ads....but I think this about most advertising I see. The Diet Coke ad for the ‘Yoga Class’ has the can upside down which I am assuming is supposed to be a handstand or some other inversion. This ad is in a series of ads that have cans of Diet Coke with slogans. Another one had a can of caffeine-free Diet Coke lying on its side with the slogan ’sleep tight’. I don’t think the ad is intended to mean that a Diet Coke is the same as a yoga class but rather, something to enjoy after a class - if you can actually stomach the stuff I agree that the ad folks could have done a better job with their slogans….and I can’t believe Coke is paying huge sums of money for the ads….but I think this about most advertising I see.

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