Diet Coke and Yoga? NOT!
I would love to hear from anyone who could possibly explain or justify the recent print ads that show a can of Diet Coke and call it a Yoga Class? It’s obviously not a joke, yet I find it laughable and depressing. I challenge their corporate executives and advertising agency to substantiate this claim……
The Diet Coke ad for the ‘Yoga Class’ has the can upside down which I am assuming is supposed to be a handstand or some other inversion. This ad is in a series of ads that have cans of Diet Coke with slogans. Another one had a can of caffeine-free Diet Coke lying on its side with the slogan ’sleep tight’. I don’t think the ad is intended to mean that a Diet Coke is the same as a yoga class but rather, something to enjoy after a class - if you can actually stomach the stuff
I agree that the ad folks could have done a better job with their slogans….and I can’t believe Coke is paying huge sums of money for the ads….but I think this about most advertising I see.
Comment by Becky Genge - December 7, 2007 11:43 am